Creative

Do you have the guts? I have 10 ideas that might scare the daylights out of you. They're probably difficult, politically unpopular or against the rules of your organization. Furthermore, these ideas might not work for you. They could even be very, very bad for you. But I don't think so. These are good ideas that have worked for others who made them happen despite the difficulties. I dare you to try at least one.

Robert Croft and Jennifer Renner shared three keys that make the difference between mediocre fundraising and successful fundraising in tough times during an AFP presentation.

Nonprofit organizations of all sizes have a valuable opportunity to strengthen their messaging with the just-launched Nonprofit Tagline Database.

Here are nine things about fundraising I've discovered along the way that I really wish I'd known earlier.

We'd like to introduce SOFII to those of our readers who don't know about it and share some of the fundraising efforts that have made it into the site's Best of the Best Showcase.

We found eight distinct cases of hemispheric flip in direct-mail fundraising. Hemispheric flip is when the sides of the brain are incorrectly deployed: What should be rational decisions are made emotionally ... and vice versa.

The only voice we should be concerned about in our direct-mail fundraising is the voice that works — the voice that raises the most money. And the great thing about fundraising is that we can test one letter versus another, one style or voice against something very different, to find what works best.

Here are three of the main ways marketing was turned on its head in 2010, and what that means for fundraisers.

At a time when people are tweeting, blogging, e-mailing and more 24/7, the best way to genuinely connect and create change is via truly human, in-person presentations. To help you get started creating presentations that really stick with your audiences, here are a few tips on how you can incorporate repeatable sound bites.

There are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. Here, he shares those common online fundraising mistakes and provides ways fundraisers can overcome them.