Creative

Arm(adillo) Yourself
September 1, 2011

The power of stories in fundraising — like armadillos and leprosy — is undeniable. You probably already knew that, but it bears repeating.

3 Wrongs in Fundraising Writing
August 30, 2011

All too commonly, three "wrongs" permeate copywriting for direct-mail appeals and e-appeals. These can reduce response rates, income and — most importantly — the programs carried out by the nonprofit.

Hot Copy to Melt Hearts During the Cold Months
August 1, 2011

If you are among the many nonprofits that raise 40 percent or more of their annual incomes in December, you might already be thinking about your year-end appeals. Indeed, with so much at stake, beginning the process during the hot summer months barely can be considered an early start.

Hello, I Love You; Won't You Tell Me Your Name
July 22, 2011

There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit?

Creative & Copywriting: Using Creative to Power the 1-2 Punch of Mail and Web
July 19, 2011

With mail continuing to provide the best return on investment of any prospecting medium, and with the power it can have on a housefile, it's a shame to abandon it completely. Even if you can't afford to put a bigger piece (i.e., a catalog) in the mail, there are affordable alternative mailers that can work well if used as part of an integrated marketing strategy.

My Content Is More Viral Than Your Content
July 1, 2011

There's no surefire formula for creating viral content. However, there are a few attributes that most viral things have in 
common. If you follow the eight recommendations below, the material you create is much more likely to be passed along.