This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
Did your parents make you write thank-you notes for every gift you got when you were a kid? Mine certainly did. (I remember bitterly using the last of my favorite note cards to thank a relative for the pink "ballet is on point!" T-shirt I got as a birthday gift during the height of my punk-rock adolescence. It was, frankly, heartbreaking.)
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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