Personalization

What Is Your Nonprofit Board Hiding?
December 11, 2019 at 11:44 am

The board meeting has ended. The results included discussion and action around program results, finances, strategy, compliance, etc.

Donor Relationship Transformation Through Personalization
July 30, 2019 at 11:51 am

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.

Fundraising Drives: The Power of a Name
May 8, 2019 at 11:15 am

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your campaign, annual drive or new program should be dynamic and memorable, and convey your values to donors and funders, and the passionate impact you seek...

Using Personalization to Build Stronger Donor Relationships
June 19, 2018 at 12:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...