Personalization

Donor Relationship Transformation Through Personalization
July 30, 2019 at 11:51 am

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.

Fundraising Drives: The Power of a Name
May 8, 2019 at 11:15 am

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your campaign, annual drive or new program should be dynamic and memorable, and convey your values to donors and funders, and the passionate impact you seek...

Using Personalization to Build Stronger Donor Relationships
June 19, 2018 at 12:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...

#NPPTrendingNow Ep. 20: Tips for #GivingTuesday Success
October 20, 2017 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

Is Your Nonprofit Ready for #GivingTuesday?
October 11, 2017 at 12:42 pm

#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world...

DIY Fundraising: What Makes Your Organization Great?
September 28, 2017 at 11:06 am

If there is one question that many nonprofits, especially smaller, younger and generally underfunded organizations forget to answer, it’s this simple question: What makes your organization great? It amazes me how many nonprofits skip right over a value proposition that explains why someone should give them any money...

How Will You Engage Your Monthly Donors This Fall?
September 25, 2017 at 11:32 am

This question comes up regularly, but especially now, as nonprofits are starting to prepare their fall and year-end appeals. Should you or should you not ask your monthly donors for money? The answer is a resounding yes...