Personalization

Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness? 

Birthdays are powerful opportunities to recognize your recurring donors. Here are ways you can make your donors feel extra special.

Personalization results in more opened emails and more engaged donors. Here are some low-cost, risk-averse ways to ease into it.

Creating individualized 12-month communication plans for all 150 donors on your major gifts caseload to a fundraiser may initially sound like a lot of touch points to create. But the truth is you can create the vast majority of your planning for each donor in less time than you think.

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

When it comes to fundraising methods, there are has been a divide between traditional and modern. Which one is right for you?

Here are examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.

Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail.