Personalization

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

We Don’t Provide Direct Service, We Have No Stories to Tell
August 11, 2017 at 9:11 am

Your organization has no cute kids, puppies or people that you regularly serve. But you keep hearing that you’re supposed to share those “mission moments” about real people to engage your community. How does sharing powerful stories work for you?...

Digital Strategy Skills: Do You Have Them?
August 8, 2017 at 10:31 am

We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...

How to Improve the Volunteer Experience
August 8, 2017 at 10:23 am

It’s no secret that volunteers are one of the most important components to the success of your nonprofit and its ability to achieve goals. If volunteers engage in a positive experience with your nonprofit organization, they can fill multiple opportunities of need and take part in your fundraising campaigns. The truth of the matter is that providing an outstanding experience for your volunteers starts from the first communication you have with them...

4 Fundraising Principles Reinforced From a Fraternity Convention
August 3, 2017 at 9:14 am

Generous givers inspire me! This past weekend, I had the privilege of attending the fraternity convention of Phi Kappa Theta. I have the honor of serving as chairman of the fraternity’s foundation and was interacting with many generous donors over the weekend...

6 Ways to Reverse the Peer-to-Peer Skid
August 2, 2017 at 10:28 am

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

Successful Automation Starts With Heart
July 31, 2017 at 10:43 am

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...