Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail.
As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.
Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization.
Data can be used to personalize your appeal campaigns using many variables
In this interactive webinar, you’ll learn why nonprofits need to focus on taking one-time donors to recurring donors amd much more.
In this interactive webinar, you’ll learn how to build a donor engagement plan to drive better fundraising and much more.
charity: water recently surpassed the 10-million-served milestone. COO shares more about the nonprofit’s unique business model.
The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.