Recurring Extra Gift and Upgrade Best Practices
April 5, 2023 at 9:43 am

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

Maximize Your Social Fundraising This Giving Season
October 28, 2022 at 11:20 am

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

8 Tips to Help Prospective Donors Enjoy Your Letter
October 26, 2022 at 10:05 am

If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.

The Secrets of Direct Mail for Nonprofits
October 13, 2022 at 9:11 am

Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail. 

Direct Mail Personalization Pays Off
September 9, 2022 at 10:29 am

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.

3 Steps to Create the Ultimate Donor Retention Plan
March 31, 2022 at 12:17 pm

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization.