Personalization

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

#NPPTrendingNow Ep. 11: Is Your 'To-Do' List Affecting Donor Relationships?
July 21, 2017 at 10:12 am

Guest contributor Lori Jacobwith discusses checklists and how it can affect powerful donor relationships, Claire Axelrad gives you the inside scoop behind the concept of "moves management" and we share findings from the "Working at the Intersections: LGBTQ Nonprofit Staff and the Racial Leadership Gap...

Don’t Be Out of Your Major Donors’ Minds!
July 20, 2017 at 12:06 pm

How often is “enough” for a prospective donor to see you? Often, organizations have stewardship and cultivation plans that may outline five, 10 or even more “touches” for donors...

Are You Creating a Checklist or a Powerful Relationship?
July 17, 2017 at 10:37 am

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...

#NPPTrendingNow Ep. 10: Improve Your Nonprofit Strategy With Analytics
July 14, 2017 at 11:00 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. This week, we're learning about how analytics can improve your organization's strategic plan, how to properly thank donors and how to improve your business writing skills...

A Simple, But Powerful ‘Thank You’ Can Make a Big Impact
July 10, 2017 at 9:26 am

Jeff and I have talked quite a bit about “taking the donor to the scene,” the phrase that describes using words and pictures to help the donor understand, feel and “see” the need. The same thing is true on the backside of giving—the stewardship side. If you can show the donor what his or her giving has done, through a picture and a story, it can have a tremendous impact...

4 Keys for a Killer Cycling Event
July 5, 2017 at 11:14 am

I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...

#NPPTrendingNow Ep 8: Creative Ideas for an Awesome Swag Bag
June 30, 2017 at 8:49 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO editor-in-chief Nhu Te breaks down the top three coveted stories of the week. Topping the ranks this week is from guest blogger Sam Momin, where she gives you some really creative and valuable tips for putting together an awesome swag bag. Angela Struebing shares…

How Mobile CRM Helps Your MGOs
June 27, 2017 at 10:40 am

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

The Effects of Skepticism on Major Gifts Fundraising
June 26, 2017 at 11:53 am

It used to be that the average charity would have to simply ask and the donor would simply give, with no questions asked. All of that has changed. And this change has not dawned on many nonprofits or major gift fundraisers. This can be a major block to success for a major gift officer...