Behavioral economics is a hot topic these days, and you’ve probably come across its application in a variety of everyday situations — from choice architecture prompting you to select healthier food in the canteen, to altered defaults which help you to save for your retirement, to social norms encouraging you to reduce your energy bills. In this article, we look at various research findings and insights around charitable giving, and list five different ways in which a charity might be able to increase donations.
In an interview with Nathalie Laidler-Kylander, co-author of a new book titled "The Brand IDEA: Managing Nonprofit Brands With Integrity, Democracy, and Affinity," Forbes explores the origins of the book, key themes and insights, and how best to apply this new framework to your own nonprofit organization.
What do high-performing appeals and Harry Potter have in common? And, in both cases, what makes donors give and readers buy even when they’re going through a rough financial patch? The answer? Creative writing principles that will grab your readers’ attention and keep them reading. The principles that make novels like Harry Potter phenomenally successful and that sell millions apply to fundraising appeals as well.
Ted Hart speaks with Jeanenne Ray, senior marketing manager at Wiley, about nonprofit solutions and resources on his Nonprofit Coach radio show.
If you love thinking about how social media and technology can be used to raise money, increase visibility and create social change (is there an app for that?), there's no better place to be than the annual NTEN Nonprofit Technology Conference, which took place this year in April in Atlanta. Once I got done ogling all of the new iPads and finished searching for places to plug in my laptop, I actually had real conversations with a few breathing humans. Look, ma! No plugs!
LOS ANGELES, August 19, 2009 — Financial literacy nonprofit Operation HOPE today announced the release of HOPE Founder John Hope Bryant’s latest book, “Love Leadership: The New Way to Lead in a Fear-Based World,” out this month by Jossey-Bass, which outlines his key to success and offers solutions to empowering communities by “leading with love.” Designated proceeds from book sales will go towards the organization’s “silver rights” mission to empower the underserved.
There’s no denying that the recession is adversely affecting most, if not all, nonprofit organizations — whether they care to admit it or not. Donors are harder to come by, dollars are being spread thinner and fundraisers are feeling the pinch.
WASHINGTON, April 15, 2009 — Now more than ever, nonprofit board members and CEOs need strong guidance in leading their organizations through crisis. BoardSource, the nation's leading resource on nonprofit governance, is addressing that need with a timely and responsive new membership program.
The book “Winning Grants Step by Step” by Mim Carlson and Tori O’Neal-McElrath helps make the “magic” happen when it comes to grantmaking and grantseeking. “Winning Grants” walks users through the basic grantwriting process by illustrating the importance of doing research up front, following directions, building relationships and implementing sound programming. “By employing the strategies as outlined, you will significantly increase your ability to turn organizational programs, projects, and even general operating needs into proposals worthy of the full consideration of funders,” according to the book. The book, which is part of the Jossey-Bass Nonprofit Guidebook Series, is a hands-on, user-friendly