5 Ways to ‘Harry Potterise’ Your Internet and Direct-Mail Appeals … and Get Donors Giving When Times Are Tough

What do high-performing appeals and Harry Potter have in common? And, in both cases, what makes donors give and readers buy even when they’re going through a rough financial patch? The answer? Creative writing principles that will grab your readers’ attention and keep them reading. The principles that make novels like Harry Potter phenomenally successful and that sell millions apply to fundraising appeals as well.