Getting to Aha!

The overwhelming response to our recent Nonprofit Messages Survey highlights how vital it is for your organization's messages to connect quickly and strongly with the donors whose help you want — and how rare that is today.

The way your nonprofit talks about its work, results and ultimate impact is a core competency critical to your success. Relevance is the heart of memorable, motivating fundraising messages — "aha! messages." If your messages are irrelevant (more than seven of 10 nonprofits describe their messages as off target), your organization will fail to motivate the gifts and loyalty you need to move your mission forward.