Cause Marketing

Sears Customers Donate Nearly $7 Million Over Two Years to Support Rebuilding Together's Veteran's Housing
April 1, 2009

WASHINGTON, April 1, 2009 — Rebuilding Together, the nation's leading nonprofit organization working to preserve affordable homeownership, today proudly announced that Sears customers in total have raised nearly $7 million dollars over two years for the charitable program 'Heroes at Home.' The 'Sears Heroes at Home program' includes a joint effort between Rebuilding Together and Sears Holdings. The program was created to assist military families and veterans in need across America by making necessary repairs, improvements, and modifications to their homes.

UK Company Donors Propose Big Cuts in Giving
March 23, 2009

British corporate philanthropy is expected to fall by more than a third over the next year as a result of the financial downturn, according to a poll of 450 business leaders released on Monday.

AIDS Walk New York and Gay Men's Health Crisis Announce Record Corporate Sponsorship Levels
March 11, 2009

As news of the economic crisis persists, Gay Men's Health Crisis (GMHC) and AIDS Walk New York (AWNY) proudly announced today outstanding results in corporate sponsorship for this year's AIDS Walk, the world's largest HIV/AIDS fundraising event benefiting GMHC and other HIV/AIDS organizations. "In spite of the recession, today's announcement demonstrates that the New York business community remains committed to helping those struggling with HIV/AIDS and preventing new infections here in the tri-state area," said Marjorie J. Hill, Ph.D., Chief Executive Officer of GMHC, the world's first AIDS organization. "It's wonderful to see public and private institutions demonstrate their leadership and compassion for those living with HIV/AIDS, especially in these tough economic times," added Hill.

Defenders of Wildlife Partners With Apparel Web Store to Raise Funds, Awareness
March 10, 2009

Greater Than Goods, Des Moines, Iowa, has signed its first nationwide partner, Washington-based Defenders of Wildlife. For every eco-friendly Alternative Apparel shirt sold, $5 will be donated to help protect endangered species and preserve natural habitats. Greater Than Goods seeks nonprofit partners that align with its target audiences and market positioning. Besides using original cause-related apparel to fashion a fresh revenue stream for nonprofits, the web store connects people with their passions by providing a medium for organizations and visitors to share stories and build a community of giving.