RPT-Make money and do good is the new corporate buzz

As the U.S. economy slowly recovers from the worst economic downturn in decades, corporate philanthropy is no longer just about writing a check for charity as executives look to use their core business to do social good, experts say.

The growing trend was dubbed "creating shared value" by Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School, who said companies need to reconnect business success with social progress.