Cause Marketing

Amazon Gives Little Notice on End of AmazonSmile Program
January 20, 2023 at 1:09 pm

"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.

Are You Tech-Ready for Year-End Fundraising?
September 1, 2022 at 11:51 am

As you gear up for year-end appeals. You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?

6 Tips to Improve Your Advocacy Right Now
May 13, 2022 at 12:07 pm

As we all know, advocacy is part of the mission at almost every nonprofit. What is not often discussed is that many government affairs professionals say it’s getting harder to do and they need more effective tactics. Here are six tips, including ways to improve your advocacy program and pitfalls to avoid.

3 Ways to Achieve Multicultural Marketing at Your Nonprofit
May 11, 2022 at 12:00 pm

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.