Donors want more connections and with a marketing automation strategy in place, the opportunities to connect with donors are endless.
In today’s competitive environment, people are inundated with marketing messages competing for their attention.
While much of advertising and promoting now lives online, real-life promo products still prove to be effective choices for marketing.
Welcome back to #NPPTrendingNow, a weekly video series where NPP Editor-in-Chief breaks down the top three coveted stories of the week.
We’re entering into the season of giving, so let’s explore some of the top marketing ideas for a successful fundraising season!
Consumers respond to any new form of marketing with excitement. Think how excited the villagers were to get the Wells Fargo wagon in "The Music Man" compared to how excited you are to get the mail today. Or banner ads, the first of which had a 78% click-through rate.
Believe it or not, a team of talented and creative marketers acts as the foundation for all nonprofits. Without one, nonprofits could crumble; with one, nonprofits could flourish. Those who work in nonprofit marketing touch every aspect of the organization, and these marketers wear multiple hats.