Cause Marketing

How Opt-In Communications Overcome Channel Fatigue
August 22, 2019 at 11:41 am

Consumers respond to any new form of marketing with excitement. Think how excited the villagers were to get the Wells Fargo wagon in "The Music Man" compared to how excited you are to get the mail today. Or banner ads, the first of which had a 78% click-through rate.

5 Things We Learned From Salesforce.org’s New Nonprofit Marketing Report
July 31, 2019 at 11:51 am

Believe it or not, a team of talented and creative marketers acts as the foundation for all nonprofits. Without one, nonprofits could crumble; with one, nonprofits could flourish. Those who work in nonprofit marketing touch every aspect of the organization, and these marketers wear multiple hats.

2019 Marketer of the Year: Maureen Maycheco
July 17, 2019 at 1:04 pm

Beyond being an award-winning rockstar nonprofit communications professional, Maureen Maycheco created Reach Out and Read Colorado’s New Parent Empowerment Initiative, an innovative project focused on empowering expecting moms and disrupting the collective understanding of early literacy behavior change and messaging...

Nonprofit Marketing Tips from 70 Industry Leaders, Part 1
April 10, 2019 at 12:50 pm

Nonprofit marketing is constantly evolving, so we asked 70 leaders of nonprofit organizations across all sectors for their best tips. Here are a few of the most striking, curated and categorized for your use...

How to Use Personalized Marketing to Reach and Activate Donors
March 13, 2019 at 1:16 pm

The days of mass communications are over. Today, people expect a more personalized marketing approach. Consider your own experience—for instance, when you get recommendations from Amazon or other online shopping websites based on your browsing or shopping history...

How Nonprofit Marketing Can Enhance Your Organization
February 8, 2019 at 11:34 am

Organizations need to enhance their nonprofit marketing efforts. There are a variety of reasons why they do not achieve this objective. Greater attention for nonprofit marketing must begin today...

#NPPTrendingNow Ep 70: Nonprofit Marketing Tips for the New Year
December 21, 2018 at 11:37 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit marketing trends for 2019, Classy's survey on online giving trends and why nonprofits need to earn respect...

3 Nonprofit Marketing Trends You Can’t Overlook in 2019
December 18, 2018 at 10:56 am

As the New Year approaches, it is a perfect time for organizations to review their nonprofit marketing and communications strategies and determine what’s been most effective. And there’s no time like the present for a fresh, creative outlook...

#NPPTrendingNow Ep 62: The Rise of Conversational Marketing
October 12, 2018 at 2:07 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: skills to look for in a nonprofit leader, using galas strategically and the rise of conversational marketing. Have a great weekend!…

People-Based Marketing: Reading the Signals
September 20, 2018 at 12:48 pm

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...