Cause Marketing

How Nonprofit Marketing Can Enhance Your Organization
February 8, 2019 at 11:34 am

Organizations need to enhance their nonprofit marketing efforts. There are a variety of reasons why they do not achieve this objective. Greater attention for nonprofit marketing must begin today...

#NPPTrendingNow Ep 70: Nonprofit Marketing Tips for the New Year
December 21, 2018 at 11:37 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit marketing trends for 2019, Classy's survey on online giving trends and why nonprofits need to earn respect...

3 Nonprofit Marketing Trends You Can’t Overlook in 2019
December 18, 2018 at 10:56 am

As the New Year approaches, it is a perfect time for organizations to review their nonprofit marketing and communications strategies and determine what’s been most effective. And there’s no time like the present for a fresh, creative outlook...

#NPPTrendingNow Ep 62: The Rise of Conversational Marketing
October 12, 2018 at 2:07 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: skills to look for in a nonprofit leader, using galas strategically and the rise of conversational marketing. Have a great weekend!…

People-Based Marketing: Reading the Signals
September 20, 2018 at 12:48 pm

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

The Changing Face of Issue Advocacy Ad Formats
September 4, 2018 at 1:31 pm

The way issue advocacy ad formats are being delivered is changing. We’re seeing an explosion of nonprofit organizations buying billboards to incite activism or bring awareness. In fact, 25 percent of purchases through our site are issue-based...

4 Questions to Answer Before Creating a Nonprofit Content Marketing Strategy
July 3, 2018 at 9:00 am

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

Email Marketing: Important or Impotent?
September 26, 2017 at 11:05 am

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...

5 Steps to Growth Hack Your Fundraising Efforts
September 12, 2017 at 3:56 pm

Nonprofits have wonderful stories to tell about their organizations. In fact, many nonprofits have wonderful branding opportunities. That said, the sad fact is nonprofits generally do not have the funds and knowledge to market themselves well or at all. In my long career as a practitioner and consultant, I have seen few organizations have a […]

10 Awesome Marketing Ideas for Nonprofits
September 7, 2017 at 1:07 pm

Finding new ways to reach volunteer and donor prospects can be challenging in the nonprofit marketplace. There are many nonprofits competing to catch the attention of your organization's prospects. In the U.S. alone, there are over 1.5 million nonprofits trying to gain exposure and live out their mission...