Cause Marketing

The Importance of DEI in Your Marketing and Communications Strategy
April 5, 2022 at 1:07 pm

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

Are You Marketing Your Brand or Your Mission?
February 22, 2022 at 11:43 am

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?

Nonprofit Advertising in a New Digital Landscape
February 9, 2022 at 8:30 am

Digital advertising and testing, often thought to be reserved for high-resourced organizations, can be done on an attainable scale for smaller grassroots organizations. They can benefit the most from outreach via programmatic advertising.

3 Ways To Improve Nonprofit Marketing Outreach
February 4, 2022 at 12:01 pm

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

5 Keys to Digital Marketing Success
September 22, 2021 at 11:30 am

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...

Every Nonprofit Needs Internal and External Ambassadors
July 23, 2021 at 10:25 am

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization...