Cause Marketing

A well executed case statement inspires donors to invest in your future. Here are tips to help you write a top-shelf case statement.

While this partnership is still new, it has been inspiring to see the stories of our programs in more than 70 countries highlighted in a way that shows the profound impact our mission can have for individuals worldwide.

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

1st Degree launched GIVEfluential, an influencer IRM service platform designed as the first of its kind for the nonprofit industry.

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?

Digital advertising and testing, often thought to be reserved for high-resourced organizations, can be done on an attainable scale for smaller grassroots organizations. They can benefit the most from outreach via programmatic advertising.

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization...

As we enter a new, more hopeful era, there’s one question that we’ve begun to hear from organizations in the nonprofit space: What now?