Cause Marketing

Cafamerica: Success of 'Slumdog Millionaire' Aiding Charities
March 3, 2009

The Oscar-winning film “Slumdog Millionaire” — depicting the often dire circumstances faced by children in poverty in India – has sparked interest in charities that target the problem, according to CAFAmerica, which promotes borderless charitable giving as part of the CAF International Network that spans six continents and has over $4 billion of charitable funds under management.

AOL's Users Help Save Children's Lives
March 3, 2009

AOL announced today that its customers helped save the lives of children by generously donating to St. Jude Children's Research Hospital(R) through its fifth-annual Thanks and Giving(R) campaign. AOL, whose users doubled the amount of money they donated year over year, mounted an extensive promotional campaign across its network of sites, generating more than 467 million media, editorial and promotional impressions during the Thanks and Giving campaign, a national awareness and fundraising initiative for St. Jude Children's Research Hospital that runs throughout the holiday season. AOL contributed a total of $1.5 million to St. Jude in donations from AOL users, AOL employees, company matching grants, as well as in-kind promotions and ads on the AOL network.

City of Hope Named Official Charity of 2009 NFL Season on FOX Sports
March 2, 2009

City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, has been selected by FOX Sports as one of four charities to be featured in FOX Sports Supports, the network’s on-air charitable initiative designed to raise awareness, provide funds and boost volunteerism for health-related charities. Final selection of the charities was determined by a vote of FOX Sports employees.

Leukemia & Lymphoma Society Puts a "Fresh Face" on the Fight Against Blood Cancers With New Affinity Credit Card Featuring Personalized Images
March 2, 2009

The Leukemia & Lymphoma Society (LLS) puts a "fresh face" on the fight against blood cancers today by becoming the first nonprofit in the world to offer an affinity credit card that can be personalized with a unique image, such as a patient's face, the faces of those who support the patient, or nearly any image that has special meaning to the cardholder. Free, personalized LLS Visa affinity credit cards are offered in cooperation with CardPartner, a New York-based company that helps non-profits of all sizes establish the kinds of affinity credit card programs once reserved for the largest groups.

PENTAX Announces Book to Benefit Childhood Cancer Research
February 27, 2009

PENTAX Imaging Company is pleased to announce the PDML Photo Annual comprised of artwork from 59 photographers from around the world. This book will benefit Childhood Cancer Research. The project, led by Mark Roberts, an instructor in multimedia at Youngstown State University, with photographers Doug Brewer of Richmond, KY; Bill Robb of Regina, Canada; and Scott Loveless of Harrisburg, PA, brought together 59 artists in 15 countries to create this work. Their Internet-based approach facilitated coordination between the editors and dozens of contributors scattered around the world. Photographers uploaded their images through a web site, where the editors could view them and exchange ideas and opinions through email. The book was assembled electronically and uploaded to an online publishing site where copies are printed whenever orders are placed through the web.

Toys'R'Us and Babies'R'Us Launch In-Store Fundraising Campaign to Benefit Autism Speaks
February 26, 2009

This weekend, Toys"R"Us and Babies"R"Us stores nationwide will kick off a nine-week in-store fundraising campaign to benefit Autism Speaks, the nation's leading organization dedicated to increasing awareness of autism spectrum disorders; funding research into the causes, prevention and treatments for autism; and advocating for the needs of individuals with autism and their families. For the first time in the three-year partnership with Autism Speaks, the company's more than 260 Babies"R"Us stores also will participate in the program. From Sunday, March 1 through Friday, May 1, donations will be collected in more than 800 "R"Us stores across the country and online at to coincide with Autism Awareness Month in April.

What Can Individual Donors Learn From Corporate Philanthropy?
February 26, 2009

What can individual donors learn from the philanthropic practices of big corporations? We talked with three corporate leaders at an annual gathering of the Committee Encouraging Corporate Philanthropy (CECP) to find out how big companies make charitable gifts and what their practices can teach individual givers. We also quizzed them about corporate social responsibility — the buzz-term for putting a good charitable or socially-aware face on your company — and whether it helps attract new, younger employees.