MyNewPlace Goes PINK: Launches $100K Fundraising Campaign for Breast Cancer Research

MyNewPlace, one of the nation’s largest apartment and home-rentals websites, today launches MyNewPlace PINK, a nationwide fundraising campaign benefiting The Breast Cancer Research Foundation® (BCRF), an independent, not-for-profit organization dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide. The goal of the year-long campaign is to raise $100K by encouraging MyNewPlace.com users to take an active role in finding a cure during their apartment search by simply clicking, printing and delivering a donation form to a participating community’s leasing office. “We’re grateful for the success we’ve achieved as a company and want