Cause Marketing

Casual Gamers Join Forces With Top Charities to Compete for Cash Prizes
February 19, 2009

Americans' renewed sense of hope and desire for change appear to have extended all the way to online solitaire. Thousands of casual gamers logged on to last month to play games on behalf of their favorite charity or community organization. At stake, more than $25,000 in January cash prizes as part of an IWON Team Challenge that by month's end will have awarded over $160,000 in charitable donations in total.

Getty Images Introduces New "Grants for Good" Program
February 19, 2009

Getty Images, Inc., the world's leading creator and distributor of visual content and other digital media, today announced an expansion of its photographer grant program to involve the creative community, whose work often benefits the non-profit sector. Getty Images Grants for Good will award two photographers $15,000 each to cover costs associated with creating compelling imagery to raise awareness about the issues and work of a non-profit they admire.

Talking Back
August 1, 2006

Readers share opinions on fundraising questions.

Aid by the Cupful
May 1, 2006

In early October 2005, the United States was focused on the devastation wrought by Hurricane Katrina a month prior. But as thousands of small-scale farmers in Central America were preparing for the coffee harvest, Hurricane Stan struck. Guatemala, El Salvador and southern Mexico were hit the hardest; Stan directly caused 80 deaths and brought mud slides and flooding that led to as many as 2,000 more.

Grappling With Growth
March 1, 2006

You would think that after a hundred years, a nonprofit could kick back a bit and maybe even rest on its laurels. After all, it’s been there, done that — right?

Not necessarily so, says Kurt Aschermann, senior vice president and chief marketing and development officer of Atlanta-based Boys and Girls Clubs of America, which was founded in Boston in 1906.

Alignment to Achievement
November 15, 2005

FS Advisor -- Nov. 15, 2006 Partnering with a corporation or other business can be a major coop for nonprofit organizations. And such for-profit entities see a real value in these partnerships. Safeco, for example, is a Seattle-based property and casualty insurance company that considers community relations a driver of good will and also a supporter of its business objectives. As an insurance company, Safeco aligns its community relations activity in a way that builds, protects and helps neighborhoods thrive. Its funding and volunteer efforts support things like neighborhood small business development, helping homeowners prevent loss, safety and disaster preparedness, and the creation

Well Suited for Succes
September 1, 2005

Debbie Kellogg is corporate relations director for Dress for Success, a nonprofit organization that responds to communities’ needs by providing programs that help economically disadvantaged women acquire jobs, retain their positions and succeed in the workplace.