Cause Marketing

Verizon Foundation Announces Availability of $150,000 in Education Grants
February 26, 2009

The Verizon Foundation is helping Massachusetts public schools better prepare students to succeed in the 21st century. Amid the increased focus on student achievement, public schools across Massachusetts are invited to apply for grants that use the Verizon Foundation's Thinkfinity.org, an online education resource, to improve student learning.

Procter & Gamble Gives Back With 'GIVE Health'
February 26, 2009

P&G (NYSE: PG) is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.

The MasterCard Foundation Expands Savings Services for the Poor
February 25, 2009

The MasterCard Foundation has announced two new programs to expand savings initiatives in Tajikistan and Rwanda with Aga Khan Foundation Canada and CARE Canada. With a total investment of $9 million, these programs will strengthen and create innovations within the Village Savings and Loan Association (VSLA) model, benefiting approximately 900,000 people in remote communities, many of whom live on less than $2 a day.

HP Donation Helps Nonprofit Fight Bay Area Poverty
February 25, 2009

Hewlett-Packard announced it will donate $250,000 in cash and technology to Tipping Point Community, a San Francisco Bay Area grant-making organization, in support of 22 local poverty-fighting organizations.

The Original SoupMan Partners With World Hunger Year and New York City Coalition Against Hunger
February 25, 2009

Soup Kitchen International, the creators of the Zagat-rated soups of Al Yeganeh, the legendary soup man who inspired the "Soup Episode" on Seinfeld, today announced a partnership with World Hunger Year (WHY) and the New York City Coalition Against Hunger (NYCCAH) to continue Yeganeh's long-standing tradition of helping New Yorkers in need. "Al's Feed the Hungry Foundation," The Original SoupMan's non-profit charity headed up by Major League Baseball Hall of Fame legend, Reggie Jackson, will donate 800 gallons of soup to three soup kitchens: New York City Rescue Mission, Union United Methodist Church, and Bowery Mission. To commemorate the donation to the three soup kitchens, WHY, NYCCAH and The Original SoupMan will be holding a media event on Wednesday, February 25 at 12 pm at the New York City Rescue Mission located at 90 Lafayette St in New York, NY. As a special guest, Lisa Bouchelle, one of WHY's "Artists Against Hunger and Poverty", will be on hand to perform the single, "Time", featured on WHY's "Serve3" benefit album.

The Committee Encouraging Corporate Philanthropy Leads Celebration of International Corporate Philanthropy Day
February 23, 2009

Today leading companies and organizations around the world celebrate International Corporate Philanthropy Day, a day designated to showcase strategic corporate philanthropy initiatives and encourage further cross-sector partnerships in support of social and environmental causes. Building upon the tremendous success of a national celebration of corporate giving in prior years, the Committee Encouraging Corporate Philanthropy (CECP) is proud to launch a global effort in 2009 to engage more business leaders in the day’s activities.

17th Annual Elton John AIDS Foundation Party Celebrating the Academy Awards Raises Nearly $4 Million
February 23, 2009

Sir Elton John and David Furnish hosted the 17th Annual Elton John AIDS Foundation (EJAF) Academy Awards(R) viewing party. The event was held on Sunday, February 22, 2009 at the Pacific Design Center and was co-sponsored by Chopard, Jo and Raffy Manoukian and Vh1. EJAF's party to celebrate the Academy Awards(R) was one of the night's best attended parties and raised nearly $4 million.

Casual Gamers Join Forces With Top Charities to Compete for IWON.com Cash Prizes
February 19, 2009

Americans' renewed sense of hope and desire for change appear to have extended all the way to online solitaire. Thousands of casual gamers logged on to IWON.com last month to play games on behalf of their favorite charity or community organization. At stake, more than $25,000 in January cash prizes as part of an IWON Team Challenge that by month's end will have awarded over $160,000 in charitable donations in total.