Cause Marketing

CBS 3 Hosts Alex's Lemonade Phone Bank
June 8, 2010

CBS 3 is once again takin the unusual step of breaking format on Thursday, June 11th to present a full day of fundraising for the Alex's Lemonade Stand Foundation live from the Great Hall in the station's HD Broadcast Center.

The Alex Scott Phone Bank will air in special segments from 6 a.m. to 8 p.m. throughout the broadcast day.

AT&T Awards $250,000 to Safety Organizations During National Youth Traffic Safety Month
May 21, 2010

As part of National Youth Traffic Safety Month, AT&T* is honoring the more than 28,000 individuals who have already taken AT&T’s pledge to not text and drive by contributing $250,000 to safety organizations committed to distracted driving prevention.

Contributions were given to: National Organizations for Youth Safety (NOYS), ConnectSafely, Enough is Enough, Family Online Safety Institute (FOSI), iKeepSafe, Put on the Brakes, Inc., Stay Alive Just Drive and Teens in the Driver Seat.

Ford Launches $200M Metro-Growth Effort
May 18, 2010

Ford Foundation announced a five-year, $200 million effort to help transform the way cities, suburbs and surrounding communities grow and plan for the future, interweaving housing, transportation and land-use policy to foster greater economic growth.

First Nonprofit Restaurant Opens in West Virginia
May 18, 2010

CHARLESTON — Imagine a restaurant that doesn't make a profit but gives it away to a different charity every month. That's what a new non-profit restaurant is doing that opened today in Charleston. It's the food and reputation of restaurateur Virgil Sadorra that brings customers in.

Now, he wants to pay it forward.

Schwab Employees Begin Week of Intensive Community Service Across the U.S. to Benefit More Than 90 Nonprofit Organizations
May 17, 2010

 

 

 

SAN FRANCISCO, May 17, 2010 (BUSINESS WIRE) — The Charles Schwab Corporation's annual Schwab Volunteer Week begins today with a heightened focus on helping everyday Americans become more financially fit. This year's Volunteer Week, which runs through Friday, May 21, marks the seventh consecutive year Schwab has galvanized its employees to give back during a designated period of company-sponsored time off. Throughout the week, nearly 2,000 employees and executives nationwide will donate approximately 8,000 community service hours on 129 different projects, benefiting 92 nonprofit organizations, many of which aim to help alleviate poverty and provide the foundation for financial stability.

Komen and the Colonel
May 4, 2010

I'm sure you've all seen the KFC commercials promoting the fast-food chain's pink buckets. (If you haven't, click here.) For every pink bucket KFC sells, 50 cents goes to Susan G. Komen for the Cure, the Dallas-based breast cancer nonprofit. My first reaction to the commercial? "Help fight breast cancer, all while increasing heart disease!"

Blackbaud and Charleston Battery Professional Soccer Team Bring Philanthropic Focus to All Home Matches in May
April 30, 2010

April 30, 2010, Press Release — Blackbaud continues its efforts to raise awareness in the local community as part of its ongoing philanthropy partnership with the Charleston Battery. This partnership incorporates a unique philanthropic theme to all home matches with a “nonprofit-of-the-match.” At soccer matches, the organization will be highlighted at halftime and will share its mission, raise awareness, and get the community involved.

On May 1, the Charleston Animal Society will be featured as the nonprofit-of-the-match. The Charleston Animal Society has sheltered over 150,000 animals over the last 100 years; they also perform surgeries, life saving procedures, and connect animals with new families seven days a week.  As nonprofit-of-the-match, the Charleston Animal Society will be on hand to help families “find their soul pet,” registering volunteers, and raising awareness. The organization will also have a “pet drive” where it will be accepting donations including new pet toys, pet food, and cleaning supplies.

10 Tips for Building Strong, Successful Corporate Sponsorships
December 8, 2009

The downturn in the economy has made corporate sponsors not only more limited in the amount of dollars available for potential sponsorships, but they also are more aware of the return on investment from their sponsorship and charitable donation dollars.

Lilly Surpasses United Way 2009 Campaign Goal
November 19, 2009

INDIANAPOLIS, November 16, 2009 — Eli Lilly and Company (NYSE: LLY) Chairman, President and Chief Executive Officer John Lechleiter today presented a $12 million check to the United Way. The check represents the contributions of Lilly's U.S. employees and retirees and a matching gift amount from the Lilly Foundation. The funds were raised for the Central Indiana chapter and other United Way chapters' 2009 fundraising campaigns. Lilly's gift locally represents nearly 25 percent of the United Way of Central Indiana's 2009 annual campaign goal.