Why Corporations Invest in Cause Marketing/Corporate Philanthropy

Having an impact on critical issues in the No. 1 reason that corporations invest in philanthropic or socially responsible activities according to a new study, "Why Corporations Invest in Corporate Social Responsibility," by public relations firm Weber Shandwick.

Further, nearly 80 percent of executives say they fund nonprofits as part of their corporate social responsibility (CSR), and 73 percent say nonprofits bring expertise that helps their social programs thrive.