Cause Marketing

Hollywood Video and Game Crazy Give Gift of Entertainment to Starlight's Seriously Ill Children
June 4, 2009

WILSONVILLE, Ore., June 4, 2009 — Despite tough economic times, Hollywood Video and Game Crazy stores are continuing their deep commitment to long-standing nonprofit partner, Starlight Children's Foundation. Beginning on June 8th, and lasting through July 5th, all Hollywood Video and Game Crazy stores will host an in-store fundraising effort to raise money for Starlight, which helps children with chronic and life-threatening illnesses or injuries cope with their pain, fear and isolation through entertainment, education and family activities.

More Than Half of Companies Increased Philanthropy in 2008, Despite Economic Decline
June 3, 2009

New York, New York, June 2, 2009 — Today, the Committee Encouraging Corporate Philanthropy (CECP) shares a first-look at results from its annual philanthropy survey of nearly 140 leading companies, revealing that 53% of companies increased their total philanthropic donations in 2008, and 27% increased their giving by more than 10% year-over-year. Amid a challenging economy, business leaders continue to support their companies’ commitments to supporting their communities and advancing social and environmental programs around the world, further evidenced today as CECP presents the Excellence Awards in Corporate Philanthropy to two companies and one nonprofit.

Audi Teamed Up With Star Quarterback Tom Brady and Celebrities to Support People With Intellectual Disabilities
June 3, 2009

HERNDON, Va., June 3, 2009 — Audi and Best Buddies International, a non-profit organization that provides opportunities for one-to-one friendship and integrated employment to people with intellectual disabilities, this weekend joined forces with star quarterback Tom Brady and celebrities for the annual Audi Best Buddies Challenge: Hyannis Port charity bicycle tour and fundraising events. With more than 1,500 participants and close to US $4 million raised, the 2009 ride beat last year's record to once again make it the most successful fundraising initiative in Best Buddies' and Audi's history. Audi's underwriting of the ride means that every dollar raised over the course of the weekend goes directly to the charity and its programs.

Deloitte Plans Nonprofit-awareness Effort
June 2, 2009

June 1, 2009, Boston Business Journal — More than 800 Deloitte employees are expected to volunteer June 5 at nonprofits nationwide, including in Boston as part of the company’s 10th annual IMPACT Day.

New Capital One Card Lab Connect Program to Help Nonprofits Enhance Fundraising Efforts
June 2, 2009

MCLEAN, Va., June 2, 2009 — Today, Capital One Financial Corporation (NYSE:COF) announces the launch of Card Lab Connect, a credit card affinity program that helps nonprofits expand their giving channels, while providing their supporters with a convenient and meaningful way to donate to charity programs. Unlike most affinity card programs which generally cater to larger, national organizations, Capital One Card Lab Connect is available for nonprofits of all sizes.

Scalping Gets a Charitable Spin
June 2, 2009

June 1, 2009, The Wall Street Journal — A Boston start-up called Charity Partners Inc. is hoping to wring some social good out of the business of ticket scalping.

The State of Corporate Philanthropy
June 2, 2009

Earlier this year, in honor of International Corporate Philanthropy Day, 55 CEOs from some of the world's largest companies convened for the Committee Encouraging Corporate Philanthropy's fourth annual Board of Boards CEO Conference to discuss this year's theme, "Global Leaders: Confronting a Crucial Decision."

IHOP and Children's Miracle Network Receive Gold Halo Award
May 29, 2009

CHICAGO, IL, May 29, 2009 — IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, today announced that its 2008 National Pancake Day Celebration was recognized with the Cause Marketing Forum's prestigious 2009 Gold Halo Award. IHOP and its national charity partner, Children's Miracle Network, both received the Gold Halo Award for Best Transactional Campaign, which highlights cause-marketing campaigns that generate donations via consumer activity.

TripAdvisor Honored With Cause Marketing Forum's Halo Award
May 29, 2009

NEWTON, Mass., May 29, 2009 — TripAdvisor(R), the world's most popular and largest travel community, has won a gold Halo Award, American cause marketing's highest honor. TripAdvisor won the "Best Use of Social Media" category for their fall 2008 "More than Footprints(TM)" campaign which distributed $1 million dollars between five travel-related non-profit organizations, including: Conservation International; Doctors without Borders; National Geographic Society; Save the Children; and The Nature Conservancy. Run by the Cause Marketing Forum, Halos recognize work that advances the interests of both nonprofit partners and a business, and are judged on conceptual strength, execution, business results, and cause results. The honors were announced in a May 28 ceremony at the Cause Marketing Forum's annual conference in Chicago.