Leader Dogs/Huntsinger & Jeffer Package Wins Campaign of the Year

PHILADELPHIA (Oct. 11) - FundRaising Success magazine is pleased to announce the winners of the 2012 Gold Awards for Fundraising Excellence.

Leader Dogs for the Blind's "Graduation Poster" package, submitted by Huntsinger & Jeffer, took top honors as Fundraising Campaign of the Year.

Other winners are listed below.

Judging took place in early September in the magazine's Philadelphia office. Judges included Dane Grams, director of nonprofit services at Care2 and co-chair of the FundRaising Success Editorial Advisory Board, and author, coach, copywriter and nonprofit marketing consultant Pamela Grow, as well as FS Managing Editor Joe Boland and director of the Who's Mailing What! Archives Paul Bobnak.

"Overall, we saw some very strong but very traditional campaigns — very few major risks or outside-the-box approaches," Grams said. "Was this a wise choice? It seems like it was, as most of the results we reviewed were incredibly strong."

To learn more about the winning packages, click here.

2012 GOLD AWARDS FOR FUNDRAISING EXCELLENCE
Complete List of Winners

** CAMPAIGN OF THE YEAR **

Leader Dogs for the Blind
"Graduation Poster"
Submitted by Huntsinger & Jeffer

** DIRECT MAIL GOLD AWARDS **

World Vision
"Hungry in America"
Submitted by Russ Reid

The National Humane Education Society
"You've Got a Friend"
Submitted by CDR Fundraising Group

** DIRECT MAIL SILVER AWARDS **

The Trust for Public Land
"Conservation Champion Relaunch"
Submitted by Chapman Cubine Adams + Hussey

Coast Guard Foundation
"When Disaster Strikes"
Submitted by LW Robbins

** MULTICHANNEL GOLD AWARDS **

People for the American Way
"Early Renewal: 2012 Election Head Start"
Submitted by Chapman Cubine Adams + Hussey

Christian Appalachian Project
"Summer Hunger Campaign"
Submitted by CDR Fundraising Group

** MULTICHANNEL SILVER AWARDS **

Northeast Animal Shelter
"Emergency Response Campaign"
Submitted by SankyNet

Central Park Conservancy
"2011 Halloween Storm Fundraising Campaign"
Submitted by Central Park Conservancy