CDR Fundraising Group

2014 DMAW MAXI Awards Results
September 1, 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

5 Must-Read Gems From Recent Direct-Marketing Conferences and Articles
April 23, 2014

If you’ve been too busy to soak up all of the great content making the rounds at the recent direct-marketing conferences and in the industry’s blogosphere, don’t worry! Production Solutions has been rounding up the must-reads for you so you don’t miss a beat. Here’s a look at some killer presentations — a few insightful articles so you can skip wading through the flood of information out there and get right to the good stuff.

Russ Reid and SCA Direct Merge
August 22, 2013

Direct-response marketing agencies Russ Reid and SCA Direct, which both specialize in helping nonprofit organizations raise funds, have merged. The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, Calif., and Toronto, while SCA Direct is headquartered in Fairfax, Va., a suburb of Washington, D.C.

Leader Dogs/Huntsinger & Jeffer Package Wins Campaign of the Year
October 10, 2012

"Overall, we saw some very strong but very traditional campaigns — very few major risks or outside-the-box approaches," judge Dane Grams said. "Was this a wise choice? It seems like it was, as most of the results we reviewed were incredibly strong."