CDR Fundraising Group
Take a look at the 2014 Gold Awards for Fundraising Excellence Multichannel ($10 million and Over) fundraising campaign winners from The Children's Center, Human Rights Campaign and Wounded Warrior Project.
Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Direct Mail Campaigns of the Year winners.
If you’ve been too busy to soak up all of the great content making the rounds at the recent direct-marketing conferences and in the industry’s blogosphere, don’t worry! Production Solutions has been rounding up the must-reads for you so you don’t miss a beat. Here’s a look at some killer presentations — a few insightful articles so you can skip wading through the flood of information out there and get right to the good stuff.
The great debate on overhead costs and charity watchdog ratings continues to evolve, and the Direct Marketing Association of Washington is tackling this issue with a panel discussion.
Direct-response marketing agencies Russ Reid and SCA Direct, which both specialize in helping nonprofit organizations raise funds, have merged. The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, Calif., and Toronto, while SCA Direct is headquartered in Fairfax, Va., a suburb of Washington, D.C.
"Overall, we saw some very strong but very traditional campaigns — very few major risks or outside-the-box approaches," judge Dane Grams said. "Was this a wise choice? It seems like it was, as most of the results we reviewed were incredibly strong."
Announcing the 2012 Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Projects, along with Northeast Animal Shelter and Central Park Conservancy.