Russ Reid

Conviction of a Nonprofit Leader
April 1, 2015

Nonprofits should utilize the DMA Nonprofit Federation's Nonprofit Accountability Dashboard. It's a great step in furthering the discussion and truly educating the public on what running an effective nonprofit organization really means. That's what nonprofit leadership is all about.

Santorum Hires Fundraisers for Possible 2016 Campaign
January 20, 2015

Rick Santorum has brought on a new team of political fundraisers, Republican sources told CNN, one of the surest signs to date that the former Pennsylvania senator plans to mount a second presidential bid after his unsuccessful and under-funded 2012 campaign.
Santorum, who convened a meeting with his inner circle in Washington last week to walk through the details of another presidential campaign, has hired a finance team for Patriot Voices, his political action committee.

Driving Donations with Data - Study Guide
July 11, 2014

FundRaising Success recently hosted a virtual workshop titled, "Driving Donations With Data." In it, Page Bullington, director of professional services at Target Analytics; Roger Hiyama, senior vice president and managing director at Russ Reid; and Mazarine Treyz, author, consultant and "The Wild Woman of Fundraising and Social Media," came together to talk about data. Check out the study guide here!

30 Ideas to Enhance Fundraising Direct-Response Creative, Part 1
June 30, 2014

At the Association of Fundraising Professionals' Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are the first 10 ideas from the session "30 Ides in 60 Minutes: Your Hour of Creative Power."

Podcast: Looking at Your Donor Database's Leaky Bucket
June 16, 2014

Listen to Russ Reid's Roger Hiyama discuss an important key performance indicator for any fundraiser's donor database, cover ratio, in this excerpt from the Engage Virtual Workshop, "Driving Donations With Data."

Data: What EXACTLY Should You Be Measuring?
June 9, 2014

Like with most things in life, the key to generating solid data that will make a difference in your donor relationships and, subsequently, your fundraising is to go for quality over quantity.