Russ Reid

Russ Reid and SCA Direct Merge
August 22, 2013

Direct-response marketing agencies Russ Reid and SCA Direct, which both specialize in helping nonprofit organizations raise funds, have merged. The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, Calif., and Toronto, while SCA Direct is headquartered in Fairfax, Va., a suburb of Washington, D.C.

Why Converting Donors Is Dumb
May 15, 2013

Why convert? And to what end? To quote Tom Harrison, Russ Reid CEO, why are nonprofits mad at about 50 percent of their donors at any given time for donating in the “wrong” way?

In its attempts at conversion, the sector either makes too many assumptions or too few and too many attempts to convert the wrong donors to the wrong something and not enough trying to convert the right ones to a convertible something.

Engage Conference Spotlight: Sleepless in 2013?
March 15, 2013

For our January cover story this year, "Sleepless in 2013," we transcribed that closing session with Dane Grams, national director of direct response at Amnesty International USA; fundraising consultant Jo Sullivan; Jeff Jowdy, founder and presider of Lighthouse Counsel; Marc Pitman, founder of; and Tom Harrison, CEO of Russ Reid — all of whom will be presenting or leading roundtables at Engage — as well as fellow Editorial Advisory Board member Christina Johns, director of new media at the International Fellowship of Christians and Jews.

15 Mistakes That Have Already Been Made for You
March 1, 2013

Here are 15 mistakes we all wish we had known about without having to actually make them! There may only be seven deadly sins, but there are myriad marketing missteps. If you have others to add, we’d love to hear from you!