One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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“This is the way to re-energize the soul, and it really makes you feel good that you’re doing things for organizations that are helping our com-
munities so much,” Cardona says.
“We can help out more organizations in one night enlisting the help of our CreateAthon squad than we could throughout the rest of the year just as a small agency,” he adds.
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Abny Santicola
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