One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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“I made the off-hand comment to her that evening that perhaps if we would stay up all night one night, and work through the night, that perhaps we would get caught up on our work,” Coles says.
They laughed about the idea, but that night Coles kept thinking about it. “The next morning I went into her office and I said, ‘I’m really serious about staying up all night and working … the catch is I think we should do it for charity.’”
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Abny Santicola
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