One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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“Here are agencies across the country willing to give of their time and their wonderful talent to help move all of these different, individual organizations forward; and the fact that they’ve offered that, I think, is absolutely an opportunity that nonprofits should take advantage of,” Bender says. Instead of nonprofits trying to get the most for the least amount of money, these agencies are offering up services for free, she remarks.
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Abny Santicola
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