One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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And so CreateAthon was born. RIGGS reviewed all the pro bono requests it had received that year and completed as many projects as it could in 24 hours.
The program went national in 2002 and, since then, as many as 38 agencies have been CreateAthon partners, helping more than 830 nonprofits and delivering 275 marketing projects valued at more than $7 million.
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Abny Santicola
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