One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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“They said, ‘Well, you know, that sounds like a great project. But — pie in the sky — if you could have anything in the world, what would it be?’” Bender says.
She changed her request to a new TV public service announcement, and the agency created it, literally, overnight. SBC has been using the PSA for the past two years and plans to continue using it. Needless to say, Bender’s a huge fan of the program.
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Abny Santicola
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