One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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The program — celebrating its 10th anniversary this year — was founded by Cathy Monetti, president and creative director of RIGGS, a Columbia, S.C.-based ad agency, and the agency’s vice president, Teresa Coles. Coles says the idea grew out of a joke she made one night when she and Monetti were working late.
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Abny Santicola
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