One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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Souper Bowl of Caring, a nationwide, youth-led effort that encourages donations on Super Bowl Sunday to help fight hunger and poverty in local communities, was involved with CreateAthon two years ago. Director of Public Relations Tracy Bender says her organization originally played it safe and asked for a brochure describing the basics of Souper Bowl of Caring.
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Abny Santicola
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