One Good Idea: Overnight Sensations
CreateAthon sets creative and marketing agencies to work for nonprofits 24 hours straight, pro bono.
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The program also is a win for agencies. Hypno, a marketing and advertising firm in New Jersey, has a staff of three. But during CreateAthon, which it’s done for five years now, it’s brought in as many as 26 volunteers from ad and marketing agencies throughout the region to help 44 local and national nonprofits. Creative Director Richard Cardona, calls CreateAthon a “soul-cleansing experience.”
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Abny Santicola
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