I was having a lively discussion with my fundraising staff recently. No matter what your training, every fundraiser typically weighs in on important fundraising metrics to follow for ultimate fundraising success...
The nonprofit tech space has changed drastically over the years; so why do we treat it the same as back in the '90s? Check out our modernized expert’s guide!...
Today’s nonprofit organizations need to be as agile and innovative as the young donors and activists they hope to attract. Make no mistake, young people are willing to give. Yet what’s worked in the past is an unlikely predictor of success with young people today...
I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you...
None of us likes to put ourselves in situations in which we feel unsuccessful. For many of us, the response is to metaphorically turn the board over and scatter the pieces. I’ve been thinking about this a lot recently as I’ve been thinking about the lack of strategic planning in many organizations...
I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...
If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...
Benchmarking, while less expensive to produce, simply does not answer our questions sufficiently. Peer-to-peer fundraising must begin using predictive analytics to plan, design and change. If not, we’ll be moving a lot of couches...
There has been a lot of noise around artificial intelligence, and it can sound intimidating, especially for nonprofits. What is it? What do I need it for? And like most questions, if you don’t know the answers, you may assume it’s not for you...
There are three critical periods in the fundraiser’s annual calendar that you should know about. They are as follows: Period I: The January Surprise, Period II: Summertime and Period III: Year-End...
