Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...
Nonprofit leaders are constantly hearing about how important impact and outcomes are to funders. Articles with titles like, “Study: A Nonprofit’s Impact Is the Most Significant Consideration to Funders,” and “Why Outcomes, Not Output, Is the Key to Nonprofit Sustainability,” are everywhere...
People volunteer for many different reasons, which mean they also have different motivations for lending a hand. Regardless of the reason, if someone is willing to lend their time and talents to your organization, you should take the time to get to know them as individuals…
When considering giving motivations, most nonprofits turn to their well-tested case for giving or a list of organizational features. More sophisticated organizations turn to recent survey data that provides details about their donor base or a group of donor personas...
It’s so important—and so hard—to have this conversation with you. But they said it would be best if we just ripped off the Band-Aid, so to speak, so here goes: Your "To-Do" list needs to go to rehab. Right now. Wait, don’t get up! Please sit down and listen. We’re telling you this because we all love you and want you to get the help you need. Here, just listen...
Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...
Most nonprofit organizations face unique challenges when launching or simply optimizing an existing website. With so many audiences to engage—from members, advocates, donors and policymakers—content needs to resonate with a range of users, each with varying preferences, behaviors and world views...
Unfortunately, in the nonprofit sector, sympathy is one of the most common feelings caused by sharing a story. We rush to share some facts and leave little room to connect with the person and their conflict. We simply end up feeling sorry for the person. That is not the kind of storytelling that causes listeners and readers to take action...
In my experience, if you hire correctly, and orient and train employees the right way, you will have a happier staff. You need to work each day at providing a positive attitude toward each employee. Lead by example and encourage others to lead. Be a servant leader and understand leading begins with good following...
Many fundraisers can point to specific successes that are a result of doing research and applying the findings to create a new program or refine an existing strategy. While surveys are still used for many research efforts, I had an opportunity to probe 21st century research for nonprofits with Dave Goetz, president of CZ Strategy, a marketing firm that helps organizations make sense of their data and then implement messaging and communication changes based on the findings...
