In a recent blog, we wrote about the new tax bill that doubles the standard deduction, effectively reducing the number of taxpayers who itemize deductions from 30 percent to 5 percent, according to experts. That’s a decrease in roughly 30 million households...
Donors are a major part of any nonprofit’s efforts—they are the ones funding your mission after all! It only makes sense, then, that smart nonprofits would have a strategy in place for managing all of the data that comes along with donor relationships. Luckily, donor database software (also known as nonprofit constituent relationship management or…
Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…
At CrowdRise and GoFundMe, we're combing through huge amounts of social fundraising data and putting together a report that will help nonprofits better understand how people donate and share. (You'll be able to check out the full report in March.) Till then, we came across some early insights that were too important not to share right away...
Nonprofits might find it difficult to prioritize marketing—especially if budgets are tight and resources limited. However, there are ways to maximize your marketing dollar and not sacrifice the opportunities to promote your mission. Even a small investment can pay off. Time and time again, I’ve seen how marketing significantly impacts a nonprofit’s ability to get greater support...
At Lighthouse Counsel, we love creating the right strategy for a client. It makes a huge difference. Every project, every organization, every campaign is unique and requires a personalized approach and strategy, undergirded by proven best practices and an understanding of where the organization is and where it wants to go...
Too often, nonprofits don’t invest the time and capacity building needed to truly excel and maximize their potential in a major campaign. How much time is enough time? We’re talking years...
Suppose you were asked to separate your donors into Pile A and Pile B. What criteria would you use? Before answering, recall the only reason to segment is to raise more money than one-size-fits-all. Creating and executing tailored content and experiences come at a cost, which at the very least is more work for staff...
Fundraising communication is different—understand the variances, make it personal and consistent, and you will be taking great strides in deepening donor relationships...
It’s the holiday season: That time of year when things are busier, time seems to move faster and it’s easy to get overwhelmed. That’s why we’re here to get you a super short list of our top five rhetorical questions around holiday giving. Sure, you might know the answers already, which is why they’re rhetorical, but sometimes a little reminder is a good thing...
