As a nonprofit professional, you have a mandate to understand your supporters. The competition for discretionary dollars is extraordinary. So when it comes to nonprofit branding, there are three questions to ask...
When you were in fifth grade, everything was planned. Safe. Secure. You’ve been in school a few years now. You get the drill. You’ve mastered the playground. The challenges of adolescence aren’t even on the horizon...
The disruption economy is changing consumer expectations more quickly than ever. Disposable income and wealth distribution, commerce, technology, laws and politics are all changing. And nonprofits are not insulated from these market disruptions just because of the good work they do. Without strategic shifts, charities risk massive revenue loss that threatens their missions and makes it far less likely they’ll solve the problems they were created to solve...
Why does your nonprofit need journey mapping? Managing a nonprofit is complex, and no one who has ever tried it would argue this point. After all, the population you serve is broad...
I hate to be sad or depressed. I know some people like a good cry; they feel it is cleansing, cathartic. I am not one of them. I’ve even been accused of wearing permanent rose-colored glasses because of the lengths to which I will go to avoid tearjerker movies or sob-inducing novels...
Many organizations are too often focused on established paradigms. As a result, they miss unique opportunities to leverage organizational talent and opportunities to reinvent their industries. At the Israeli-American Council, we strive to make sure we don’t miss the “Teslas”; and we have created a laboratory for experimentation in the field of social enterprise...
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala...
In a recent MobileCause poll of fundraising professionals and nonprofit board members, we gleaned insights into which metrics, beyond the obvious “dollars raised,” demonstrate nonprofit impact...
With the new tax reform law in place, the ability of your donors ages 70½ and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain...
Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...
