When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...
Nonprofit organizations focused on supporting victims are striving to raise donations and community engagement, but with a limited budget, this is especially difficult. However, it’s not impossible to develop effective nonprofit marketing strategies...
Seasons are an important reminder. As we transition through them, it’s a good time to pause, reflect and get away. Spring, as the season of rebirth and renewal, is an especially good time to get a fresh perspective on an opportunity or a challenge. With one-fourth of what I hope will be a stellar year for you behind us, take time now for some personal and professional reflection...
Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission? Likely, helping a person in need or hearing an emotive story is what spurred your emotional connection to join or start the foundation...
Too often, folks look at tactics and forget about strategy and leadership in fundraising. This happens at any size organization when you don’t have a plan grounded in research, with sound strategy and clear, accountable goals...
For 30 years now, I have seen the incredible value of properly conducted campaign planning and feasibility studies. It is amazing what a leader who understands the concept and is trusting will share—and how then you can use that confidential insight to better the client organization and increase the success (both in dollars and in brevity) of a pending campaign...
At Turnkey, we place a premium on analyzing every campaign to provide our clients with the best estimate possible of their ROI. While reviewing the reports, occasionally someone asks why we report average fundraising of all peer-to-peer participants rather than reporting only the average of peer-to-peer fundraisers...
Volunteer management best practices have changed as volunteer expectations and the reach of nonprofit organizations evolve. That said, the ultimate goal has always been, and will always be, to provide great experiences to volunteers and impact the community in an organized and efficient way...
Raising awareness is in the top five things every nonprofit organization wants. Or so they tell me. What they don’t know is how to not be the best kept secret in your community...
As we scroll through headlines and highlights triumphantly displayed on our social media feeds, it’s hard to feel that we who answer phones, enter gift records, clean office dishes and chip away at “To-Do” lists will ever arrive at greatness. Can you recall the feeling that, although your nonprofit has a meaningful mission, your workweek just feels like uneventful routines and ordinary tasks?...
