Strategic Planning

5 Things We Learned From’s New Nonprofit Marketing Report
July 31, 2019 at 11:51 am

Believe it or not, a team of talented and creative marketers acts as the foundation for all nonprofits. Without one, nonprofits could crumble; with one, nonprofits could flourish. Those who work in nonprofit marketing touch every aspect of the organization, and these marketers wear multiple hats.

#NPPTrendingNow Ep 96: Social Science for Fundraising
July 19, 2019 at 12:54 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: capital campaign consultants, social science insights and digital wallets...

Truth Talks Ep 1: Saying No
July 16, 2019 at 11:46 am

Saying no is one of the hardest things to do. But, it perpetuates the burnout! In this first Truth Talks episode, T-Shank drops some "T-Shankspiration" about how to say "no," so you can focus on the things that matter most...

2 Social Science Insights to Strengthen Your Fundraising
July 16, 2019 at 11:24 am

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...

5 Pillars of Nonprofit Brand Safety
July 8, 2019 at 12:13 pm

How do you promote your nonprofit? There’s traditional advertising in the form of TV, radio, print and digital. There are interactive experiences, such as in-person events or webinars. Perhaps you’ve worked with social media influencers as brand ambassadors. And then there are promotional products...

How Do You Manage Your Monthly Giving Program?
July 1, 2019 at 11:35 am

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...