Strategic Planning

Technology platforms represent a major opportunity for nonprofits of all sizes to engage new audiences and attract new donors through nonprofit social media marketing. One issue that holds many nonprofits back, though, is that for-profit companies have completely oversaturated platforms like Facebook and Instagram!...

Millennials don’t like to be told what to do. I should know—I am one. I’m also the founder of Human Heritage Project and CEO of the National Rongxiang Xu Foundation, which is why I feel compelled to inform my peers that the world needs their help. As a young generation in the throes of adulthood…

Nonprofits are always looking for ways to increase donor retention rates and supporter engagement—and for good reason! New donors are great, and your nonprofit needs a healthy flow of new donors to ensure a steady rate of growth...

Does your organization suffer from the “middle child syndrome?” Middle children often feel that they are neglected—that it doesn’t matter what they do, they are never going to be great. They sometimes can’t figure out how to be extraordinary. They can’t break out of the middle child syndrome...

If you’re involved in a nonprofit that’s doing a tremendous amount of good in the community, but is perpetually strapped for cash, you’re not alone. Luckily, there are numerous ways to keep nonprofit overhead costs down without sacrificing the effectiveness of your work...

In today’s competitive nonprofit market, it’s imperative for nonprofit leadership teams to determine short-term and long-term goals, systematically strategize their fundraising initiatives and manage their staff members as effectively and efficiently as possible...

Too often, we see campaign strategy and development plans that are cookie-cutter. There are proven best practices in fundraising, as well as new and innovative strategies in communication and technology. We have formats for various plans with many variables and update these continually after every client engagement and through concentrated work groups comprised of our team members on a regular basis...

When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...

Nonprofit organizations focused on supporting victims are striving to raise donations and community engagement, but with a limited budget, this is especially difficult. However, it’s not impossible to develop effective nonprofit marketing strategies...

Seasons are an important reminder. As we transition through them, it’s a good time to pause, reflect and get away. Spring, as the season of rebirth and renewal, is an especially good time to get a fresh perspective on an opportunity or a challenge. With one-fourth of what I hope will be a stellar year for you behind us, take time now for some personal and professional reflection...