With the new tax reform law in place, the ability of your donors ages 70½ and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain...
Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...
There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...
Technology platforms represent a major opportunity for nonprofits of all sizes to engage new audiences and attract new donors through nonprofit social media marketing. One issue that holds many nonprofits back, though, is that for-profit companies have completely oversaturated platforms like Facebook and Instagram!...
As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors...
Nonprofits are always looking for ways to increase donor retention rates and supporter engagement—and for good reason! New donors are great, and your nonprofit needs a healthy flow of new donors to ensure a steady rate of growth...
Does your organization suffer from the “middle child syndrome?” Middle children often feel that they are neglected—that it doesn’t matter what they do, they are never going to be great. They sometimes can’t figure out how to be extraordinary. They can’t break out of the middle child syndrome...
If you’re involved in a nonprofit that’s doing a tremendous amount of good in the community, but is perpetually strapped for cash, you’re not alone. Luckily, there are numerous ways to keep nonprofit overhead costs down without sacrificing the effectiveness of your work...
Too often, we see campaign strategy and development plans that are cookie-cutter. There are proven best practices in fundraising, as well as new and innovative strategies in communication and technology. We have formats for various plans with many variables and update these continually after every client engagement and through concentrated work groups comprised of our team members on a regular basis...
When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...
