Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born. Urologists got a bit of data — wow, we do a lot of vasectomies during March Madness — and took advantage of the landscape represented by that data. Nonprofit income departments can do that too, if we don’t get in our own way.
Read MoreTag: Idea
Outsource Your Non-Fundraising Brain
Writing fundraising copy takes concentration and focus. There are a lot of elements, strategic and creative, that have to be accounted for as you write. It takes up a lot of your headspace.
Read MoreFlower Child and Conformity: National and Local Chapters Control Issues
Experimentation at the local level is the most powerful way to find new and better ways of doing things, and to understand how to adapt to our changing environment. In the process of consolidation, we are almost universally failing to set up systems in which good ideas can bubble up, having been created locally, to be tested nationally.
Read MoreWill This Bad Fundraising Idea Ever Die?
There’s a lot of talk about the need for innovation in fundraising. As there should be. But before new ideas are introduced, we should make sure the old ideas from which they spring are true.
Read MoreWhat’s Wrong With Innovative Fundraising?
Raising revenue in a steady, somewhat predictable way is what allows an organization to accomplish its mission.
Read More5 Back-to-Work Supplies for Fundraisers
A well-supplied fundraiser heads back to the office this month with the right tools to make the most of these remaining weeks and ensure a healthy finish to the year in terms of fundraising programs.
Read More3 Deadly Fundraising Words You Probably Don’t Even Realize You’re Saying
When you roadblock a new avenue of discussion, just make sure you’re doing it because it’s a dumb idea, not because trying it would be too hard.
Read MoreDo You Leverage All the Thinking Hats?
Decision making is tough enough, so let these “thinking steps” help you break it down.
Read More3 Prewriting Steps You Probably Skip (but Shouldn’t)
Fundraising copywriting is a craft. And like other craftspersons, we copywriters begin our training by learning some fundamental prewriting techniques designed to help us organize our thoughts so we can transcribe what’s in our heads onto our documents. But, also like other craftspersons, as time goes by and we become more proficient and confident, we tend to skip those basic practices and jump straight into the job.
Read More50 of Your Innovative Fundraising Ideas, Part 2
Here is Part 2 of 50 ideas from readers for innovation in fundraising. Don’t miss your chance to steal them!
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