Will This Bad Fundraising Idea Ever Die?
It's not the worst idea in fundraising, but if years of research are right, it's bad enough to matter.
This bad idea has proved amazingly sticky, especially in the face of mounting evidence to the contrary. In fact, it's so widely accepted, I'm not sure that it's even been tested in a head-to-head match-up.
- Categories:
- Creative
- Direct Response
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
