Make The Nonprofit Program Person Your Best Friend
The three strategic drivers of a major gift program are an offer, a donor and a major gifts officer (MGO). When these three things come together, in a mutual way, great things happen.
MGOs are always consumed with the donor: making a connection with her, relating to her, sending her information, etc. When I sit down and talk to MGOs about the most important aspect of their job, they always say something about the donor.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.