I know you are focused on Giving Tuesday, but what is often forgotten is how to show gratitude for past giving. I suggest making this week, leading up to Thanksgiving, the time to say “thank you.”
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Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. To improve retention, you simply must get that second gift from your donor as soon as possible. Those organizations that do that are ahead of the curve.
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It’s critical for nonprofits to stop and think about how they can pour themselves into donors’ lives and help them fulfill their interests and passions. If you can do this successfully, it will pay off economically in surprising ways.
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As a nonprofit professional, I love to use the titles of some of the Beatles songs as a metaphor for what nonprofit professionals do to promote their profession. These are a sample of 15 Beatles song titles and my translated thoughts.
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I believe you can teach old dogs new major gifts tricks if you are focused and willing to learn. Use every opportunity for growth, and continually practice your craft. In today’s world of fundraising, status quo is not an option!
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Everybody knows that emphasizing major gifts can turn the development offices into money-raising machines, if we can just get a major gifts program rolling. But there’s one killer mistake that sabotages too many major gifts efforts.
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A sad situation I observe very frequently is a major gifts manager whose primary skill set is major gifts but finds him- or herself in a management position where the up-line managers, even the CEO, are critical of his or her “lack of management ability.”
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How should we deal with arrogance in the major gifts fundraising workplace? Here are my suggestions.
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If your answer is no to any of the following questions, it is too soon to ask for a major gift.
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Are you ready for a huge spike in online gifts this month? I hope so! Because the money — and the donors — are out there.
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