Gail Perry-5 Easy Fundraising Tips to Ramp Up Your December Gifts

By Gail Perry

Are you ready for a huge spike in online gifts this month? I hope so! Because the money — and the donors — are out there. Let's make sure you raise as much as possible for your cause! These strategies will help you capture more last-minute online gifts from your generous donors.

1. Send plenty of email appeals
You must be in your donors' inboxes often during the month of December. Do not — I repeat, do not — limit your emails because you "don't want to bother your donors." It's time to get over your politeness. If you are not being cheerfully aggressive — especially this time of year — you are not doing a good job. Don't sit this one out. Your competitors are emailing your donors often. So you need to be there too. If you are raising money for a hugely urgent cause, then it seems to me that you'd wear your heart on your sleeve and communicate as much and as urgently as you can!

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Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.

5 Easy Tips to Ramp Up Your December Gifts