When Is It Time to Ask for a Major Gift?
It's a fundraising paradigm. Hopefully, it's an internal discussion in your organization. And I can tell you that often I have an internal discussion personally — an internal debate.
In our hearts, we know we should be donor-focused. But that clock is always ticking. We are under pressure to meet a goal — and that includes a timeline for annual giving or in a campaign.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.