Gail Perry

We have to remember that most board members are naturally hesitant about fundraising. After all, nobody wants to be asked to hit up their friends. Or hit up anybody for that matter. But there are many ways board members can help in fundraising. In this video, I explore five easy ways that trustees can help impact the bottom line...

Have your board members lost their enthusiasm? Have they lost their energy to create change and make a difference? Have they checked out? Nonprofit boards can’t run on fumes. You have to keep their motors primed or they will run out of steam. But keeping that energy level up isn’t as difficult as you might think. Here’s my recipe for creating change, renewing enthusiasm and firing up these lovely people who care so much about your cause...

It’s that time again. It’s fundraising planning time. The fiscal year closed on June 30. And I bet you are working now on your detailed operational fundraising plans for the coming year. (I hope so anyway!) Why not take time right now to create a complete fundraising plan that can catapult your fundraising to new heights, one that can even transform your results...

Are you struggling to nail the perfect appeal letter? Whether we are sending appeals via email or direct mail, we will need to nail the ask. It needs to be solid, heartfelt—and donor-centered. Everybody’s talking about donor-centered fundraising, but in my opinion, very few nonprofits are getting it right.

Today I am sharing the No. 1 fundraising strategy that you need to implement for 2015-16.

You finally have the appointment with your major donor. Don't strike out when you finally get in the door. Here are my top six ways to get the most out of a major donor visit.

What's the kiss of death for every fundraiser? What's the best way to turn your donor off? And what can you do to make sure your donor never, ever wants to see you again? It's when you are guilty of being boring.

Nonprofit boards can be a huge pain point for many people. Here are 23 habits of high-performing nonprofit boards to help alleviate that pain.

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door? Here are five quick tips to help you get that very first visit.

Everybody knows that emphasizing major gifts can turn the development offices into money-raising machines, if we can just get a major gifts program rolling. But there’s one killer mistake that sabotages too many major gifts efforts.