Setting goals for the donors in your portfolio is important, but there’s another level of planning that successful major gifts officers do that leads to a transformational gift. Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.
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4 Ways to Get to Know Your Audience
As your organization prepares for the year-end, it’s important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.
Read More15 Questions to Go Deeper with Your Donor
To be a great major gifts officer, you must be curious about your donors. Your job is to understand the things that matter to them and why. So, here are some practical questions that will help unlock your donor’s passions and interests.
Read More8 Questions to Ask to Get Inside Your Donor’s Head
The better you know your donor, the better your appeal is going to be. That’s obvious. The problem is your donor is probably coming from a completely different experiential background. How do you get inside that person’s head?
Read More3 Steps for Launching Successful Giving Tuesday and Year-End Giving Campaigns
Giving Tuesday officially launches the end-of-year giving, and is a great opportunity to connect with current and potential constituents to keep your cause top-of-mind during the season of philanthropy. Here are three ways you can ensure a successful year-end campaign.
Read More7 Steps New Major Gifts Fundraisers Should Take
I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.
Read MoreWhat Makes Wealthy Donors Tick?
As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.
Read MoreWhen Nonprofits Put Policy Over People
Your people are your most important resource. Since they are doing such amazing work, don’t allow policies that punish them, but look to reward, encourage, and celebrate them instead.
Read MoreKnow When the Development Office Has It Wrong
The development function of many nonprofits has been lacking for some time, and there are two reasons why. Richard Perry offers advice on the key indicators of donors who are willing to give and how you can better manage officers’ time.
Read MoreGetting Staff Buy-In for a Culture of Philanthropy
Almost every good business book over the past two decades has at least one chapter devoted to company culture and making sure you have staff buy-in to the overall vision of the company. But, it’s been difficult for nonprofits. Here is how you get there.
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