The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to create a successful campaign.
Read MoreTips for Developing Successful Campaigns for Nonprofits
Tag: Campaign
How to Find and Activate Non-Donors on Giving Tuesday
I’ve seen two truths: People want to help those in need and be part of a movement. Giving Tuesday offers both opportunities in one day — Nov. 29 this year — which is why your organization should start planning a Giving Tuesday appeal now.
Read More5 Keys to a Successful Shoe Fundraising Drive
Shoe drive fundraising events are a fast, easy and innovative way to raise money for your organization and make a greater impact than you thought possible.
Read MoreWhy Most Fundraising Campaigns Are Long-Term Failures
By definition a campaign is a short-term event. There is a specific project and a time-limited, specific goal. And that’s where, in most cases, the problem starts. I say “most cases” because I have met some fundraisers who have this right.
Read MoreNobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be
In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.
Read MoreThat Fancy Brochure Isn’t Going to Raise a Dime
Don’t let the journey for “impressive” materials take the focus away from the right strategy and making inspiring visits with prospective donors.
Read MoreSurround Sound Fundraising
While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to “surround sound” fundraising.
Read More7 Fundamental Principles of Major Capital Campaigns
Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.
Read MoreGold Awards Flashback: MSCPA (2011 Multichannel Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Multichannel Campaign of the Year from MSPCA and DaVinci Direct.
Read MoreGold Awards Flashback: Canine Companions for Independence (2013 Email Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year’s Email Campaign of the Year for organizations with annual operating budgets of $10 million or more from Canine Companions for Independence and Merkle.
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