As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Multichannel Campaign of the Year from MSPCA and DaVinci Direct.
From the write-up: While backing up a direct-mail package with an email is technically “multichannel,” the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA. In addition to the direct-mail and email components, it also included strategically placed posters, an expandable banner ad on the Boston.com homepage
and smaller banner ads on Boston.com’s pets page.
But the grabber component was the opportunity for proud pet owners to have their furry friends’ photos placed on ornaments to be hung on trees in the Prudential Center and at Nevins Farm Center in Methuen, Mass. The only way to qualify was to donate on MSPCA’s website and upload a photo.
Read more about the 2011 Multichannel Campaign of the Year here.
Also, check out this campaign’s 2013 version case study and creative while you’re at it.
Then, get your submissions ready for the 2014 Gold Awards. The deadline is fast-approaching — Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.
Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.
Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.
Entries should be mailed to:
FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland
You can get an entry form, tracking sheet and additional information here, then get moving! We look forward to reviewing your entries and engrossing ourselves in these wonderful campaigns.
