That Fancy Brochure Isn't Going to Raise a Dime
We have encountered this before — a staff or board leader who doesn't really understand fundraising and gets fixated on having a fancy brochure for the campaign. Of course, this is the answer to hitting a campaign goal!
Don't get me wrong, I admire attractive materials. But what I admire more — and really respect and appreciate — is the right strategy.
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
